RETAP
Spring 2022
Creating high-end digital products and videos for reusable tap water bottles.
Content creation & web design
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For our exam of third semester, my team and I collaborated with Retap. Retap is a Danish drinkware company, creating simple and reusable bottles and carafes for tap water. Since Retap admitted the majority of their current customer base was B2B, we we wanted to create a campaign and products focused on B2C. Our project was to produce a successful and digital solution that is more relatable to private customers and increases brand awareness.
our long campaign video. Our shorter 30s focused on just the swimmer.
Over the period of 5 weeks, my team and I created a webshop, a series of videos- long, short, explainer, short gif and an outro. Through digital marketing of (draft) Facebook and Google ads we were able to support the videos and website, ensuring they received the appropriate exposure.
