PARALENZ
Summer 2022 – Winter 2023
Ocean-tech company producing diver specific cameras
Marketing Assistant
As part of my final semester with KEA, I completed a 3-month full time internship with Paralenz. During this internship and continuing afterwards I was hired as a part-time Marketing Assistant for 6 months. Paralenz was an ocean-tech company, specialising in producing cameras for both recreational and professional divers. My role was to primarily create content, both visual and editorial, for Paralenz’s social media platforms of Facebook, Tiktok, Youtube, Instagram and LinkedIn. This consisted of posts, reels, how-to videos, copywriting for articles etc. Through my time with Paralenz, I was able to gain a valuable insight and understanding of the behind-the-scenes, and put to use all I had learnt in a real scenario.
How-to video on uploading dives from the camera to the app. I created all animations & elements created myself in Adobe Illustrator, Photoshop and After Effects.
Given my previous professional background as a diving instructor and underwater photographer, Paralenz was also a great fit for me personally. For this reason, I was gradually given full control of communication with our customers and clients, as I able to adapt to the correct tone of voice- whether it was friendly through Facebook or formally in private emails. Many of our clients/ambassadors were famous in the diving community and it was a great honour to have the opportunity to talk with me and that I was trusted with such a task.
